Marketing engineering is currently defined as "a systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process". == History == The term marketing engineering can be traced back to Lilien et al.
Marketing engineering is currently defined as "a systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process". == History == The term marketing engineering can be traced back to Lilien et al.
Source: Wikipedia "Marketing engineering" · CC BY-SA 4.0
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