A mass market is a market for goods produced on a large scale for a significant number of end consumers. A mass market differs from a niche market in that the former focuses on consumers with a wide variety of backgrounds with no identifiable preferences and expectations in a large market segment.
A mass market is a market for goods produced on a large scale for a significant number of end consumers. A mass market differs from a niche market in that the former focuses on consumers with a wide variety of backgrounds with no identifiable preferences and expectations in a large market segment.
Source: Wikipedia "Mass market" · CC BY-SA 4.0
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