McDonaldization is the process of a society adopting the characteristics of a fast-food restaurant. The McWord concept was first proposed by sociologist George Ritzer in his 1983 article in the Journal of American Culture and developed in his 1993 book The McDonaldization of Society.
McDonaldization is the process of a society adopting the characteristics of a fast-food restaurant. The McWord concept was first proposed by sociologist George Ritzer in his 1983 article in the Journal of American Culture and developed in his 1993 book The McDonaldization of Society.
Source: Wikipedia "McDonaldization" · CC BY-SA 4.0
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