A media market, also known as a broadcast market, media region, designated market area (DMA), or television market area, is a geographic region in which the population receives similar television, radio, and other media offerings, including newspapers and digital media. Media markets are used worldwide for audience measurement, advertising planning, and broadcast regulation, although the methods used to define and measure them vary by country and media system.
A media market, also known as a broadcast market, media region, designated market area (DMA), or television market area, is a geographic region in which the population receives similar television, radio, and other media offerings, including newspapers and digital media. Media markets are used worldwide for audience measurement, advertising planning, and broadcast regulation, although the methods used to define and measure them vary by country and media system.
Source: Wikipedia "Media market" · CC BY-SA 4.0
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