Medium theory is a mode of analysis that examines the ways in which particular communication media and modalities impact the specific content (messages) they are meant to convey. It also refers to a set of approaches that can be used to convey the difference in meanings of messages depending on the channel through which they are transmitted.
Medium theory is a mode of analysis that examines the ways in which particular communication media and modalities impact the specific content (messages) they are meant to convey. It also refers to a set of approaches that can be used to convey the difference in meanings of messages depending on the channel through which they are transmitted.
Source: Wikipedia "Medium theory" · CC BY-SA 4.0
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