Menu engineering
Menu engineering or Menu psychology, is the design of a menu to maximize restaurant profits. == History == The concept of menu engineering was first introduced in 1982 by Michael L. Kasavana and Donald I. Smith.
Menu engineering or Menu psychology, is the design of a menu to maximize restaurant profits. == History == The concept of menu engineering was first introduced in 1982 by Michael L. Kasavana and Donald I. Smith.
Menu engineering or Menu psychology, is the design of a menu to maximize restaurant profits. == History == The concept of menu engineering was first introduced in 1982 by Michael L. Kasavana and Donald I. Smith.
Source: Wikipedia "Menu engineering" · CC BY-SA 4.0
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