Message discipline is the concept that politicians and other public policy advocates should talk about what is relevant to achieve their aims, and not allow themselves to be sidetracked either by their own thoughts or the questions of press or audience. Politicians repeating the same thing ad nauseam, or uses a question on one subject as a launching point to talk about a different subject, are said to be exercising message discipline.
Message discipline is the concept that politicians and other public policy advocates should talk about what is relevant to achieve their aims, and not allow themselves to be sidetracked either by their own thoughts or the questions of press or audience. Politicians repeating the same thing ad nauseam, or uses a question on one subject as a launching point to talk about a different subject, are said to be exercising message discipline.
Source: Wikipedia "Message discipline" · CC BY-SA 4.0
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