Mind share is a marketing strategy related to the development of consumer awareness or popularity, and is one of the main objectives of advertising and promotion. When people think of examples of a product type or category, they usually think of a limited number of brand names.
Mind share is a marketing strategy related to the development of consumer awareness or popularity, and is one of the main objectives of advertising and promotion. When people think of examples of a product type or category, they usually think of a limited number of brand names.
Source: Wikipedia "Mind share" · CC BY-SA 4.0
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