The mnemonic effect or mnemotechnic effect occurs when the viewer of an advertisement is persuaded in making a buying decision that is contradictory to the intention of the advertiser. This can be observed especially in image advertising, in which case the viewer starts associating what they sees with the memories, recollections, and experience that have already been imprinted in their brain.
The mnemonic effect or mnemotechnic effect occurs when the viewer of an advertisement is persuaded in making a buying decision that is contradictory to the intention of the advertiser. This can be observed especially in image advertising, in which case the viewer starts associating what they sees with the memories, recollections, and experience that have already been imprinted in their brain.
Source: Wikipedia "Mnemonic effect" · CC BY-SA 4.0
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