Mobile application management

Mobile application management (MAM) describes the software and services responsible for provisioning and controlling access to internally developed and commercially available mobile apps used in business settings, on both company-provided and 'bring your own' mobile operating systems as used on smartphones and tablet computers. Mobile application management provides granular controls at the application level which enable system administrators to manage and secure application or 'app' data.

Source: Wikipedia — Mobile application management (CC BY-SA 4.0)