Mobile media
Mobile media has been defined as: "a personal, interactive, internet-enabled and user-controlled portable platform that provides for the exchange of and sharing of personal and non-personal information among users who are inter-connected." The notion of making media mobile can be traced back to the “first time someone thought to write on a tablet that could be lifted and hauled – rather than on a cave wall, a cliff face, a monument that usually was stuck in place, more or less forever”. In his book Cellphone, Paul Levinson refers to mobile media as “the media-in-motion business.” Since their incarnation, mobile phones as a means of communication have been a focus of great fascination as well as debate.