Modes of persuasion
The modes of persuasion, modes of appeal, or rhetorical appeals (Greek: pisteis) are the broadest classifications of rhetorical devices, which a persuasive speaker or writer uses to convince their audience. Often, the modes of persuasion are directly equated with these three traditional rhetorical appeals: ethos, pathos, and logos—an appeal to the presenter's credibility, an appeal to audience emotions, and an appeal to reasoning or logic, respectively—all three of which appear in Aristotle's Rhetoric.