Money shot
A money shot is a moving or stationary visual element of a film, video, television broadcast, or print publication that is disproportionately expensive to produce or is perceived as essential to the overall importance or revenue-generating potential of the work. == Origin and cinematographic senses == William Safire identifies the use of the word "money as a modifier meaning 'powerful, decisive'" as far back as 1949 ("money hits" in baseball), and possibly to 1890 (a "money player" in billiards).