Multimedia Broadcast Multicast Service
Multimedia Broadcast Multicast Services (MBMS) is a point-to-multipoint interface specification for existing 3GPP cellular networks, which is designed to provide efficient delivery of broadcast and multicast services, both within a cell as well as within the core network. For broadcast transmission across multiple cells, it defines transmission via single-frequency network configurations.
Source: Wikipedia — Multimedia Broadcast Multicast Service (CC BY-SA 4.0)