Mystery shopping is a process by which a company measures its own quality of sales and service, job performance or regulatory compliance by having a researcher pose as a customer and report their experience. A mystery shopper or secret shopper typically mirrors common consumer behaviors to test the consistency of the habits deemed important to a specific brand or industry.
Mystery shopping is a process by which a company measures its own quality of sales and service, job performance or regulatory compliance by having a researcher pose as a customer and report their experience. A mystery shopper or secret shopper typically mirrors common consumer behaviors to test the consistency of the habits deemed important to a specific brand or industry.
Source: Wikipedia "Mystery shopping" · CC BY-SA 4.0
Share this article: X · Bluesky