NBA Finals television ratings
This is a list of television ratings for NBA Finals in the United States, based on Nielsen viewing data. The highest rated and most watched NBA Finals series was the 1998 NBA Finals between the Chicago Bulls and Utah Jazz, which averaged an 18.7 rating / 33 share and 29.04 million viewers on NBC. That series also featured the highest rated and most watched NBA Finals game, as the Sunday night averaged a 22.3 rating / 38 share and 35.89 million viewers.
Source: Wikipedia — NBA Finals television ratings (CC BY-SA 4.0)