The name-letter effect is the tendency of people to prefer the letters in their name over other letters in the alphabet. Whether subjects are asked to rank all letters of the alphabet, rate each of the letters, choose the letter they prefer out of a set of two, or pick a small set of letters they most prefer, on average people consistently like the letters in their own name the most.
The name-letter effect is the tendency of people to prefer the letters in their name over other letters in the alphabet. Whether subjects are asked to rank all letters of the alphabet, rate each of the letters, choose the letter they prefer out of a set of two, or pick a small set of letters they most prefer, on average people consistently like the letters in their own name the most.
Source: Wikipedia "Name-letter effect" · CC BY-SA 4.0
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