Names of the Serbs and Serbia
Names of the Serbs and Serbia are terms and other designations referring to general terminology and nomenclature on the Serbs (Serbian: Срби, Srbi, pronounced [sr̩̂bi]) and Serbia (Serbian: Србија/Srbija, pronounced [sř̩bija]). Throughout history, various endonyms and exonyms have been used in reference to ethnic Serbs and their lands.
Source: Wikipedia — Names of the Serbs and Serbia (CC BY-SA 4.0)