Neighborhood rebranding in New York City

Neighborhood rebranding in New York City has been a constant phenomenon for decades as real estate promoters, community groups, and residents all sometimes rename communities to increase prestige and distance themselves from an older negative reputation. == Examples == Several neighborhoods were rebranded after the Civil War when slightly tawdry neighborhoods like Harsonville, centered on what is now Broadway about 68th Street, were reclassified as part of suburban Bloomingdale farther up Bloomingdale Road, which itself was rebranded as "The Boulevard".

Source: Wikipedia — Neighborhood rebranding in New York City (CC BY-SA 4.0)