Netnography is a "form of qualitative research that seeks to understand the cultural experiences that encompass and are reflected within the traces, practices, networks and systems of social media". The term is a portmanteau combining "Internet" or "network" with "ethnography".
Netnography is a "form of qualitative research that seeks to understand the cultural experiences that encompass and are reflected within the traces, practices, networks and systems of social media". The term is a portmanteau combining "Internet" or "network" with "ethnography".
Source: Wikipedia "Netnography" · CC BY-SA 4.0
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