New Great Migration
The New Great Migration is the demographic change from 1970 to the present, which is a reversal of the previous 60-year trend of black migration within the United States. Since 1970, deindustrialization of cities in the Northeastern and Midwestern United States, growth of jobs in the "New South" with lower costs of living, desire to reunite with family, cultural ties, the perception of lessening discrimination and religious connections have all acted to attract African Americans to the Southern United States in substantial numbers.