New Life Movement
The New Life Movement (Chinese: 新生活運動; Wade–Giles: Hsin1 Shêng1huo2 Yün4tung5) was a government-led civic campaign in the 1930s Republic of China to promote cultural reform and Neo-Confucian social morality and to ultimately unite China under a centralised ideology following the emergence of ideological challenges to the status quo. Chiang Kai-shek as head of the government and the Chinese Nationalist Party launched the initiative on 19 February 1934 as part of an anti-communist campaign, and soon enlarged the campaign to target the whole nation.