Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau in Beltsville, Maryland, by Jim Seiler in 1949 and went national by merging with Los Angeles-based Coffin, Cooper, and Clay in the early 1950s.
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau in Beltsville, Maryland, by Jim Seiler in 1949 and went national by merging with Los Angeles-based Coffin, Cooper, and Clay in the early 1950s.
Source: Wikipedia "Nielsen Audio" · CC BY-SA 4.0
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