Omnichannel order fulfillment
Omnichannel order fulfillment is a material handling fulfillment strategy and process that treats inventory as fully available to all channels (e-commerce, store replenishment and wholesale) from one location. While the internal fulfillment process may diverge to optimize the operations, the outbound process only diverges at the point of pack out and shipping.
Source: Wikipedia — Omnichannel order fulfillment (CC BY-SA 4.0)