Opportunity to see (OTS) is a term which refers to an advertising campaign and the number of exposures or opportunities which a particular audience has to see a specific advert. In the context of radio advertising, the applicable relevant term is opportunity to hear (OTH).
Opportunity to see (OTS) is a term which refers to an advertising campaign and the number of exposures or opportunities which a particular audience has to see a specific advert. In the context of radio advertising, the applicable relevant term is opportunity to hear (OTH).
Source: Wikipedia "Opportunity to see" · CC BY-SA 4.0
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