Organizational storytelling

Organizational storytelling (also known as business storytelling) is a concept in management and organization studies. It recognises the special place of narration in human communication, making narration "the foundation of discursive thought and the possibility of acting in common." This follows the narrative paradigm, a view of human communication based on the conception of persons as homo narrans.

Source: Wikipedia — Organizational storytelling (CC BY-SA 4.0)