Payne Fund Studies
The Payne Fund Studies were a series of thirteen studies conducted over a four-year period from 1929 to 1933, and later published between 1933 and 1936 which aimed to determine the effects of movies on the behaviour of children and adolescents. They were the first attempt to rigorously study the media, as well as the first attempt to develop a social science research model using quantitative and qualitative methods to measure the effects that mass media have on individuals.