Peak beard
Peak beard is the belief that during the early 2010s the prevalence of beards in the general population of Western men had reached its maximum. == History == The concept of peak beard gained wider popularity following the publication of an academic paper from a team based at University of New South Wales, which suggested that there was a long term cyclic variance in the prevalence of beards in Western culture due to the role that scarcity of physical attributes plays in sexual selection in heterosexual men and bisexual and heterosexual women.