Pepsi Number Fever, also known as the 349 incident, was a promotion held by PepsiCo in the Philippines in 1992; the promotion led to riots and the deaths of at least five people. == Promotion == In February 1992, Pepsi Philippines (PCPPI) announced they would print numbers ranging from 001 to 999 inside the caps (crowns) of Pepsi, 7 Up, Mountain Dew and Mirinda bottles.
Pepsi Number Fever, also known as the 349 incident, was a promotion held by PepsiCo in the Philippines in 1992; the promotion led to riots and the deaths of at least five people. == Promotion == In February 1992, Pepsi Philippines (PCPPI) announced they would print numbers ranging from 001 to 999 inside the caps (crowns) of Pepsi, 7 Up, Mountain Dew and Mirinda bottles.
Source: Wikipedia "Pepsi Number Fever" · CC BY-SA 4.0
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