Personal branding is a strategic process aimed at creating, positioning, and maintaining a positive public perception of oneself by leveraging unique individual characteristics and presenting a differentiated narrative to a target audience. The concept is rooted in two main theoretical foundations: marketing theory and self-presentation behaviours.
Personal branding is a strategic process aimed at creating, positioning, and maintaining a positive public perception of oneself by leveraging unique individual characteristics and presenting a differentiated narrative to a target audience. The concept is rooted in two main theoretical foundations: marketing theory and self-presentation behaviours.
Source: Wikipedia "Personal branding" · CC BY-SA 4.0
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