Piano Media, now Piano, is a SaaS software company specialising in media business content monetisation, including digital subscriptions (aka paywalls), marketing automation and personalisation for publishers across print, online and broadcast media. The company was founded in 2010 by Tomas Bella the Editor-in-Chief of Slovak daily newspaper SME. Piano Media foresaw the decline in digital revenues derived from banner ads and wanted to provide publishers with another revenue stream.
Piano Media, now Piano, is a SaaS software company specialising in media business content monetisation, including digital subscriptions (aka paywalls), marketing automation and personalisation for publishers across print, online and broadcast media. The company was founded in 2010 by Tomas Bella the Editor-in-Chief of Slovak daily newspaper SME. Piano Media foresaw the decline in digital revenues derived from banner ads and wanted to provide publishers with another revenue stream.
Source: Wikipedia "Piano Media" · CC BY-SA 4.0
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