Rainbow capitalism (also called pink capitalism, queer capitalism, homocapitalism or gay capitalism) is the involvement of capitalism, corporate capitalism, and consumerism in participating in, appropriating, and profiting from the LGBTQ movement. It developed as the LGBTQ community became more accepted in society and developed sufficient purchasing power to be a viable market, known as pink money.
Rainbow capitalism (also called pink capitalism, queer capitalism, homocapitalism or gay capitalism) is the involvement of capitalism, corporate capitalism, and consumerism in participating in, appropriating, and profiting from the LGBTQ movement. It developed as the LGBTQ community became more accepted in society and developed sufficient purchasing power to be a viable market, known as pink money.
Source: Wikipedia "Rainbow capitalism" · CC BY-SA 4.0
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