Pink Chaddi Campaign
The Pink Chaddi Campaign (or Pink Underwear Campaign) is a nonviolent protest movement launched by Consortium of Pub-Going, Loose and Forward Women in February 2009, in response to notable incidences of violent ultra-conservative and right-wing vigilantism; against perceived violations of Hindu culture by women, who were attacked at a pub in Mangalore. The campaign was a brainchild of Nisha Susan, an employee of Tehelka political magazine.