The pink tax refers to the tendency for products marketed specifically toward women to be more expensive than those marketed toward men. The phenomenon is often attributed to gender-based price discrimination, but a research paper, conducted by economic consulting firm Cornerstone Research, posits that the primary cause is women sorting into goods with higher marginal costs.
The pink tax refers to the tendency for products marketed specifically toward women to be more expensive than those marketed toward men. The phenomenon is often attributed to gender-based price discrimination, but a research paper, conducted by economic consulting firm Cornerstone Research, posits that the primary cause is women sorting into goods with higher marginal costs.
Source: Wikipedia "Pink tax" · CC BY-SA 4.0
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