Predictive Buying is a marketing industry term describing the use of algorithmic consumer analytics to predict future buying patterns. Predictive buying combines data mining with statistical analysis to predict what a customer wants to buy, and then present that customer with advertisements for that product.
Predictive Buying is a marketing industry term describing the use of algorithmic consumer analytics to predict future buying patterns. Predictive buying combines data mining with statistical analysis to predict what a customer wants to buy, and then present that customer with advertisements for that product.
Source: Wikipedia "Predictive buying" · CC BY-SA 4.0
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