A press secretary or press officer is a senior advisor who provides advice on how to deal with the news media and, using news management techniques, helps their employer to maintain a positive public image and avoid negative media coverage. == Duties and functions == They often, but not always, act as the organization's senior spokesperson.
A press secretary or press officer is a senior advisor who provides advice on how to deal with the news media and, using news management techniques, helps their employer to maintain a positive public image and avoid negative media coverage. == Duties and functions == They often, but not always, act as the organization's senior spokesperson.
Source: Wikipedia "Press secretary" · CC BY-SA 4.0
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