Pretargeting (also known as behavioral predictive marketing) is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous actions on many websites. Pretargeting is advanced prospecting technology used in account-based marketing to target the core decision-makers within a company through IP addresses.
Pretargeting (also known as behavioral predictive marketing) is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous actions on many websites. Pretargeting is advanced prospecting technology used in account-based marketing to target the core decision-makers within a company through IP addresses.
Source: Wikipedia "Pretargeting" · CC BY-SA 4.0
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