A product line extension is the use of an established product brand name for a new item in the same product category. == Overview == Line extensions occur when a company introduces new items in the same product category under an established brand name.
A product line extension is the use of an established product brand name for a new item in the same product category. == Overview == Line extensions occur when a company introduces new items in the same product category under an established brand name.
Source: Wikipedia "Product line extension" · CC BY-SA 4.0
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