Psychographic filtering is located within a branch of collaborative filtering (user-based) which anticipates preferences based upon information received from a statistical survey, a questionnaire, or other forms of social research. The term Psychographic is derived from Psychography which is the study of associating and classifying people according to their psychological characteristics.
Psychographic filtering is located within a branch of collaborative filtering (user-based) which anticipates preferences based upon information received from a statistical survey, a questionnaire, or other forms of social research. The term Psychographic is derived from Psychography which is the study of associating and classifying people according to their psychological characteristics.
Source: Wikipedia "Psychographic filtering" · CC BY-SA 4.0
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