Public relations of the Church of Jesus Christ of Latter-day Saints
Although the media has always been important in the church's growth, public relations of the Church of Jesus Christ of Latter-day Saints (LDS Church) has become increasingly important since the church's growth internationally after World War II. By the 1960s and 1970s, the LDS Church was no longer primarily an Intermountain West–based church, or even a United States–based church. The church's organized public relations efforts have deep roots.