Pushtimarga Sampradaya
The Puṣṭimārga, also known as Pushtimarg (Path of Nourishing or Flourishing) or Vallabha Sampradāya, is a Hindu Vaiṣṇava saṁpradāya. It was established in the early 16th century by Vallabha (1479–1530) and further developed by his descendants, particularly his son Viṭṭhalanātha.