Rational egoism (also called rational selfishness) is the principle that an action is rational if and only if it maximizes one's self-interest. As such, it is considered a normative form of egoism, though historically it has been associated with both positive and normative forms.
Rational egoism (also called rational selfishness) is the principle that an action is rational if and only if it maximizes one's self-interest. As such, it is considered a normative form of egoism, though historically it has been associated with both positive and normative forms.
Source: Wikipedia "Rational egoism" · CC BY-SA 4.0
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