The red dress effect, which can be broadened to the general red-attraction effect, the red-romance effect, or the romantic red effect, is a phenomenon in which the color red increases physical attraction, sexual desire, and romantic sentiments in comparison to other colors. It has been asserted that this effect acts subconsciously because participants rarely report that they used color in their attractiveness judgments.
The red dress effect, which can be broadened to the general red-attraction effect, the red-romance effect, or the romantic red effect, is a phenomenon in which the color red increases physical attraction, sexual desire, and romantic sentiments in comparison to other colors. It has been asserted that this effect acts subconsciously because participants rarely report that they used color in their attractiveness judgments.
Source: Wikipedia "Red dress effect" · CC BY-SA 4.0
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