Remnant advertising refers to advertising space that has been sold by a publisher to a third party after they have completed direct negotiations with advertisers, which are then bundled and resold at a discount. Remnant advertising slots on websites are generally sold by ad exchanges.
Remnant advertising refers to advertising space that has been sold by a publisher to a third party after they have completed direct negotiations with advertisers, which are then bundled and resold at a discount. Remnant advertising slots on websites are generally sold by ad exchanges.
Source: Wikipedia "Remnant advertising" · CC BY-SA 4.0
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