Representativeness heuristic

The representativeness heuristic is used when making judgments about the probability of an event being representational in character and essence of a known prototypical event. It is one of a group of heuristics (simple rules governing judgment or decision-making) proposed by psychologists Amos Tversky and Daniel Kahneman in the early 1970s as "the degree to which [an event] (i) is similar in essential characteristics to its parent population, and (ii) reflects the salient features of the process by which it is generated".

Source: Wikipedia — Representativeness heuristic (CC BY-SA 4.0)