SHEGLAM is a cosmetics brand that was launched in 2019 by the e-commerce company SHEIN, Founded in Singapore, SHEGLAM uses direct-to-consumer business model. The brand markets to young consumers via social media platforms such as Instagram, TikTok, and YouTube, where influencers promote its products.
SHEGLAM is a cosmetics brand that was launched in 2019 by the e-commerce company SHEIN, Founded in Singapore, SHEGLAM uses direct-to-consumer business model. The brand markets to young consumers via social media platforms such as Instagram, TikTok, and YouTube, where influencers promote its products.
Source: Wikipedia "SHEGLAM" · CC BY-SA 4.0
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