In March 2021, a wave of Taiwanese people changed their legal names to include the Chinese word for salmon (鮭魚, guīyú) to take advantage of a promotion by the Japanese conveyor belt sushi chain Sushiro. The chain offered free sushi to guests whose names included the word.
In March 2021, a wave of Taiwanese people changed their legal names to include the Chinese word for salmon (鮭魚, guīyú) to take advantage of a promotion by the Japanese conveyor belt sushi chain Sushiro. The chain offered free sushi to guests whose names included the word.
Source: Wikipedia "Salmon chaos" · CC BY-SA 4.0
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