Semiotic anthropology is the process of using the cognitive tools of semiotics (theory of signs) to understand social structures from the anthropological perspective. The phrase was first used by Milton Singer (1978), whose work brought together the semiotics of Charles Sanders Peirce and Roman Jakobson with theoretical streams that had long been flowing in and around the University of Chicago, where Singer taught.
Semiotic anthropology is the process of using the cognitive tools of semiotics (theory of signs) to understand social structures from the anthropological perspective. The phrase was first used by Milton Singer (1978), whose work brought together the semiotics of Charles Sanders Peirce and Roman Jakobson with theoretical streams that had long been flowing in and around the University of Chicago, where Singer taught.
Source: Wikipedia "Semiotic anthropology" · CC BY-SA 4.0
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