Sensory branding is a type of marketing that appeals to the senses in order to relate with customers on an emotional level. == Overview == Sensory branding is used to promote products or concepts to the customer by focusing on emotional responses to sensory inputs.
Sensory branding is a type of marketing that appeals to the senses in order to relate with customers on an emotional level. == Overview == Sensory branding is used to promote products or concepts to the customer by focusing on emotional responses to sensory inputs.
Source: Wikipedia "Sensory branding" · CC BY-SA 4.0
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