Serge Moscovici
Serge Moscovici (French: [mɔskɔvisi]; June 14, 1925 – November 15, 2014) born Srul Herș Moscovici, was a Romanian-born French social psychologist, director of the Laboratoire Européen de Psychologie Sociale ("European Laboratory of Social Psychology"), which he co-founded in 1974 at the Maison des sciences de l'homme in Paris. He was a member of the European Academy of Sciences and Arts and Commander of the Legion of Honour, as well as a member of the Russian Academy of Sciences and honorary member of the Hungarian Academy of Sciences.